How Your Business Can Grow Through Word-of-Mouth Referrals

This is great news for many businesses; however, for a profitable referral-based marketing strategy, it is crucial to ensure consumer satisfaction.

Also, if you wish to have your customers promote your company, you need to make sure that they are positive opinions about your business.

Did you know that word-of-mouth impressions result in 5x more sales than paid advertising?

There are a few things to keep in mind when trying to develop a robust referral-based marketing strategy for your business:

Recognize Your Value as a Business

Every business must build trust with customers to succeed. If trust isn’t there, your business will not stick around for long. You can build trust by consistently acting in accordance with the values you uphold.

Trust is critical in making referrals happen naturally. Customers love businesses that are willing to make amends or accept liability when problems arise. This isn't just a way to keep repeat customers, it’s a way to get customers to share positive things about your company and recommend their friends to you because they believe that you'll take good care of them.

Incentivize People to Refer Their Friends and Family

To jumpstart your word-of-mouth referrals, create an incentive program that rewards customers for every successful referral.

The kind of reward you provide will depend on your business. You may want to offer a discount for each referral. If you have an existing loyalty program of some sort, you may want to integrate your word-of-mouth marketing into your current strategy.

Employees Are Happy When Customers Are Satisfied

The way you and your employees treat customers will reflect the way you do business. Your brand image is the reflection of how you conduct yourself with your clients in addition to those who work for you.

If your employees are empowered to do all they can to meet the needs of your customers and are confident that you will support them, they will ensure that your customers feel welcome and treated with kindness.

Mistakes Will Happen

Mistakes will happen. Nobody is perfect. However, fixing your mistakes and making sure the customer is happy will easily persuade them to your ally. Most of the customers you deal with on a daily basis don't expect the highest level of perfection. What they do want is that you try to ensure that the product you offer will perform according to the specifications and meets the needs of your customers.